Since the reveal of the first ever Range Rover in 1970, the vehicle has continuously evolved. The world’s most luxurious SUV features superb levels of sophistication, inherent capability and design inspiration, together with technological advances that set it apart. We look back at the history of the series of luxury SUV’s known as the Range Rover family.

The Range Rover family, including the 2017 Range Rover Velar
The Range Rover family, including the 2017 Range Rover Velar

1969 - Prototype Range Rover Velar

In order to keep the prototype for the first ever Range Rover a closely-guarded secret, the designers and engineers behind this revolutionary new vehicle gave the top-secret prototype the name ‘Velar ’, derived from the Italian word ‘velare’, meaning to veil or cover. The first 26 prototypes were even fitted with a badge of the same name to disguise its identity.

Early Range Rover prototypes held the Velar badge, to hide its identity
Early Range Rover prototypes held the Velar badge, to hide its identity

1970 - First Production 3-Door Range Rover

Following the successful testing of the Velar concept vehicle, the first Range Rover was revealed to the world. It was met with widespread critical acclaim, thanks to rare combination of capability and elegant design. It was the first vehicle to deliver permanent 4 Wheel Drive and feature split tailgate, clamshell bonnet and continuous waistline

1981 - 4-Door Range Rover

After 11 years on the market, the Range Rover Classic was made available as a four-door vehicle, giving greater options to the vehicle’s ever-growing fan base.

From its launch the Range Rover was recognised for its luxurious stance

With its distinctive design the Range Rover is instantly recognisable

1994 - Second Generation Range Rover

More luxurious than its predecessor, the design accents of the second generation vehicle, such as the iconic silhouette and the introduction of rectangular headlamps in place of the circular ones have stood the test of time, making the vehicle instantly recognisable to the present day.

2001 - Third Generation Range Rover

Ever evolving, this Range Rover was the first to be built with a monocoque single shell body. The design inspiration for the hull was taken from the tapering of The Italian Riva speedboat, while the pulleys on the luxury yacht prompted the metallic finishes inside the vehicle.

Range rover drive

Even more luxury was introduced for the second generation Range Rover

Design inspiration for the vehicle came from The Italian Riva speedboat

2004 - Range Stormer Concept

The Stormer concept car would become known for showcasing the future design direction of Range Rover, as well as the bold approach to the adoption of new technology within the vehicles.

2005 - Range Rover Sport Production

The introduction of the first sports SUV in the Range Rover family showed Land Rover’s commitment to performance. Engine options included a Supercharged 4.2 l Petrol engine which delivered rapid performance. The Range Rover Sport also offered cross-linked air suspension, giving drivers optional ride height, which optimised comfort and 4x4 driving, both on and off-road. The varying height was one of the many distinctive new features which reflected the dynamic performance in the appearance of the vehicle.

The Stormer concept vehicle showcased a future design direction for Range Rover

Range Rover Sport

The arrival of Range Rover Sport offered enhanced performance

2008 - LRX Concept

This cross-coupé concept vehicle was an ambitious and progressive step for the Land Rover design team. Targeting drivers who would rarely go off-road, the concept vehicle still retained Land Rover’s legendary capability but also housed an interior dubbed as ‘futuristic’ by the press.

The LRX concept vehicle’s design would heavily influence the design of Range Rover Evoque
The LRX concept vehicle’s design would heavily influence the design of Range Rover Evoque

2011 - Range Rover Evoque Production

Named ‘Car of the Year’ by numerous outlets, the Range Rover Evoque made a splash as soon as it was unveiled at the Paris Motor Show in 2010. Many features seen on the LRX concept vehicle made their way into the luxurious cross-coupé, including the fresh interpretation of the classic Range Rover design.

Range Rover Evoque built
The arrival of the Range Rover Evoque brought with it a bold new design

2012 - Fourth Generation Range Rover

The fourth incarnation of the Range Rover was the first to feature a lightweight all-aluminium body and was instantly recognisable due to its long wheelbase and floating roof. The vehicle also featured the next-generation version of Land Rover's Terrain Response® system. This in-built driving technology automatically selects the best vehicle setting for the terrain.

2013 - Range Rover Hybrid

The first Hybrid of the Range Rover family not only delivered improved fuel economy and reduced emissions, but most importantly, did not compromise on capability. To prove it, the vehicle embarked on a 16 000 km journey from Solihull to Mumbai via the ultimate off-road driving test, the Himalayas.

The first Hybrid Range Rover reduced emissions without compromising performance

Luxurious features expected of a Range Rover were retained on the Hybrid

2013 - Second Generation Range Rover Sport

Unveiled by James Bond actor Daniel Craig, certain streets in New York were temporarily shut down to launch the upgraded Range Rover Sport which featured increased efficiencies from the 3.0 l V6 engine.

Increased engine power was a key feature of the second generation Range Rover Sport
Increased engine power was a key feature of the second generation Range Rover Sport

2015 - Range Rover Sport SVR Launch

Engineered to deliver a high performance SUV with optimum power, the Range Rover Sport SVR was the first to be produced by the Special Vehicle Operations Team. As the fastest Land Rover ever, the vehicle offers an unforgettable drive. The vehicle’s power is reflected in design features such as the quad tailpipes and unique rear spoiler.

2015 - Range Rover SVAutobiography

The pinnacle of refinement and luxury, the Range Rover SVAutobiography redefined the Range Rover experience. Attention to detail shows in the Brushed Aluminum finishes and the executive seating in the cabin. On the exterior, a unique choice of colour palette ensured drivers were getting the ultimate luxury experience synonymous with Range Rover. The SVAutobiography Dynamic was introduced shortly after, and with its distinctive design and powerful V8 engine the vehicle’s stance reflected its power and agility.

Range Rover Sport SVR combines power and performance for an exhilarating drive

A pinnacle of luxury and sophistication, the Range Rover SVAutobiography

2015 - Range Rover Evoque Convertible

The very first convertible Range Rover, the Evoque Convertible combined the Land Rover’s renowned capability with eye-catching features such as a Z-Folding Roof, whilst maintaining the strong visual stance crafted by Land Rover designers. The result is the world’s first premium compact and the most capable all-terrain 4x4 convertible SUV.

The Range Rover Evoque Convertible was the first Range Rover of its kind
The Range Rover Evoque Convertible was the first Range Rover of its kind

From the top-secret Velar concept vehicle to the first ever Range Rover Evoque Convertible, the evolution of the Range Rover is clear. Never compromising on capability, the luxury SUV continues to set the bar in car design, capability and performance.

2017 – Introducing the New Range Rover Velar

Increased engine power was a key feature of the second generation Range Rover Sport

A new addition to the Range Rover family is revealed. With its compelling clean lines and visionary design cues, the Range Rover Velar promises to deliver an SUV with the same effortless capability, luxury and refinement expected of all our vehicles.

2017 – Range Rover and Range Rover Sport PHEVs

Range Rover Sport PHEV

Plug-in hybrid electric vehicles (PHEVs) wore the Range Rover badge for the first time. Both offered all the luxury and capability customers expected, plus the benefit of whisper-quiet electric running with zero tailpipe emissions. The Range Rover Sport Plug-in Hybrid became the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven's Gate in China.

2019 – Mild hybrid technology introduced

Range Rover Sport HST

Range Rover electrified again, this time with mild hybrid technology, in the Range Rover Sport HST. Its new 400PS Ingenium petrol engine added straight-six balance and refinement to the line-up, with mild hybrid electric vehicle (MHEV) power for enhanced efficiency and performance. The HST model features a range of unique interior and exterior design enhancements.

2020 – Range Rover Fifty LE to celebrate anniversary

Range Rover Fifty

Range Rover marks its half-century with the highly desirable ‘Fifty’ special edition, limited to 1970 examples. Built on the luxuriously appointed Autobiography model, it has exclusive interior detailing and bespoke 55.88 cm (22) wheels. Land Rover Special Vehicles customers can even specify one of three original launch colours: Tuscan Blue, Bahama Gold or Davos White.



Range Rover Velar S Model Presented During The Launch


Range Rover Velar’s design philosophy is without compromise. Striking proportions, flush door handles and an integrated rear spoiler all improve aerodynamics. Features including the foil stamped grille give the vehicle’s front profile an undeniable presence.

Center Console And Screen Of A Luxury Velar


Simply choose a model to start creating a Range Rover Velar that’s right for you. You can admire your build from all angles and revisit it at any time. When you’re ready, you can share your configuration with your friends or with your local Land Rover Retailer.

Range Rover Velar on mountain road night view


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