DISCOVERY WITH A PURPOSE
#SHAREYOURDISCOVERY India is wild and incredible; but, with over 30 species of animals on the endangered list, its birds and animals are under threat. Some are battling extinction, a few gone forever. Those that survive, need our help. But to help, we must care and to care, we must know. Join us on a journey to spread awareness about India's endangered wildlife.
HOW TO PARTICIPATE
To join us on this Discovery With A Purpose journey, #ShareYourDiscovery with us. Click on the link below and submit a picture or video of your Discovery. Alternatively, you can tag Land Rover India in a picture on Facebook, Twitter or Instagram using #ShareYourDiscovery.
India is wild and incredible—it has 34 biodiversity hotspots, sheltering millions of animals across 91 000 species. But many of these are under threat; some bordering on extinction, a few gone forever. Those that survive, need our help. But to help, we must care. And to care, we must know. We will make sure the world knows more than it does right now.
Over the years, these leopards became my life. Some were my teachers and others were my healers. Together we created many memories and forged beautiful relationships. I still remember how, on a still summer afternoon, I sat with Scarface on the seventh-year anniversary of when I first saw him. I looked at my watch; I knew the exact time, day and month.
Now, more than ever, development is threatening species like the Gangetic dolphin, the Indus dolphin, turtles, gharials—not to mention large swathes of forests, and numerous species of freshwater fish and flora. Moreover, the people who live close to these water sources and depend on them for their livelihood find themselves stripped of their traditional way of life and forced into penury.
The northeast has always had a special place in my heart due to the rich biodiversity, the birdlife and the culture. It’s been a long time since I visited the region. I hope to meet the locals, talk to them, try to create awareness among the youngsters on the issues concerning our environment and finally to rediscover the beauty of the northeast.