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LAND ROVER 70 YEARS

    • CELEBRATE AN ICON

      On a beach in Anglesey, UK, 70 years ago, Maurice Wilks drew a sketch in the sand. This sketch would become the inspiration for the first Land Rover. The Series I became an icon, as did Wilks. Possessing a truly restless spirit, Wilks’ goal was to build something that could tackle any terrain, weather condition or challenge. That is exactly what he did.

      Launched on 30th April at the 1948 Motor Show in Amsterdam, it soon became obvious that he had created an exceptional vehicle.

      To celebrate our 70th birthday, we visit a place that adds a unique chapter to the heritage of Land Rover in India. It’s a story 70 years in the making; a story of a relationship between a place, its people and Land Rovers. Celebrating a rare 'INNER STRENGTH' that keeps original Series Land Rovers and their owners going at a unique place known as The Land of Land Rover, Maneybhanjang-Sandakphu.

      This fascinating and compelling story unfolded in 1958 in Maneybhanjang, West Bengal. Defined by tough terrain and spectacular landscape, life was tough in the then sparsely populated place along the Indo-Nepal border. But the people were tougher, determined to succeed against the odds, relying on ponies to move themselves and supplies across distances near and far. Until the first of the Series 1 Land Rovers arrived in 1958.

      Find out more about Land Rover's seventieth anniversary celebration in India, below.

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MORE FROM THE LAND OF LAND ROVER

The Land of Land Rovers

Journey to Maneybhanjang, ‘the place where all roads meet’ deep in the Himalayas, and discover why this remote village in the sky is known as the Land of Land Rovers.

Determination in the Land of Land Rovers

See how Land Rover helps shape the lives of those living in the Land of Land Rovers with the story of Pasang Tamang and his unwavering determination to educate his children with the help of his Series I.

Being a Driver in the Land of Land Rovers

What does it mean to be a Land Rover driver in the Land of Land Rovers? For Dawa Tenzing it means a sense of pride, strength and seeing his 1957 Series I as part of the family.

Perseverance in the Land of Land Rovers

With the spirit of Land Rover running through her family, Samantha Dong and the Discovery follow in the wheel tracks of previous generations and the Series Is and IIs in the Land of Land Rovers.

70 years celebration - Drive from Maneybhanjang to Sandakphu

A land, its people and Land Rovers

A 'place where all roads meet' deep in the Himalayas, this remote village in the sky is known as the Land of Land Rovers. Land Rovers have helped shape the lives of the people of this land.

Celebrate An Icon

On 30th April 2018, Land Rover turned 70 years young. And celebrated at a place that Land Rover can truly call its home in India - Maneybhanjang-Sandakphu… or The Land of Land Rover.

70 years of Land Rover - Travel from Maneybhanjang to Sandakphu

Land Rover 70 Years Celebration

We celebrated 70 years of Land Rover with the people who own and love their Land Rovers. At a place that Land Rover can truly call its home in India - Maneybhanjang-Sandakphu… or The Land of Land Rover.

Land Rover Treks to 'Land of Land Rovers' to celebrate 70 years

Best Images From The Land of Land Rover

Here are the best images from the Maneybhanjang-Sandakphu... or The Land of Land Rover.

Celebrating an Inner Strength

Since 1958, Land Rovers have travelled from Maneybhanjang to Sandakphu, a 31 km route defined by extremely challenging terrain with steep gradients and hairpin bends. This uncompromising and sustained display of 'INNER STRENGTH' shaped not only the lives of the people in the region but also helped develop the entire ecosystem of the place, providing livelihood and helping people make more of their world. It is perhaps apt then, that this region is also known as The Land of Land Rover.