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THE ADVENTURE GENE

Are you hard-wired to go Above and Beyond?

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WHAT IS THE ADVENTURE GENE?

If we have an overwhelming desire to explore, perhaps the reason lies in our DNA. There is a genetic variant, known as DRD4-7R, carried by roughly one in four of all humans.


It's more commonly known as the Adventure Gene. It makes people more curious, less restricted by boundaries. They will be more likely to take risks and may get a sudden urge to explore.

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DO YOU HAVE THE ADVENTURE GENE?

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ADVENTURE. IT'S IN OUR DNA.

THE DRIVER: ALEX BROWN

'I love my job and I have also driven into Africa and all over Europe on my own adventures. I think I have the adventure gene.'

THE DIRECTOR: GARY HOLDER

'Being a director is always a challenge. You're stepping into the unknown every day. Filming on location is definitely an adventure.'

THE DIVER: ELÍN SIGURÐARDÓTTIR

'It’s all about the attitude. Doing crazy things like diving or driving on impossible roads. Making memories for the rest of your life.'

THE PILOT: JÓN ‘SPAÐI’ KJARTAN BJÖRNSSON

'I am so lucky, as I don’t like doing something everyday. I guess if you have that adventure gene, you will go a little bit further.'

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NEW DISCOVERY SPORT

The most versatile compact SUV

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© JAGUAR LAND ROVER LIMITED 2019

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

Accessories/features shown may not be part of standard equipment. iPod is a registered trademark of Apple Inc., registered in the US and other countries. Meridian is a registered trademark of Meridian Audio Ltd. Please note not all features set out above are available as standard for all Land Rover models. Some features are available as a [cost option] only. Navigation maps are provided by MapmyIndia. In case of any inaccuracies, we request you to contact MapmyIndia directly at contact@mapmyindia.com. The usage and consequences arising out of such usage namely accidents, breach of any local laws or traffic rules, own or third party damages shall be solely to the account of the owner of the vehicle. Please also refer to the End User License Agreement – MapmyIndia at the end of Navigation handbook. Only available as retailer fit accessory. The Information and specification shown are not binding and are subject to change without prior notice. These are indicative specifications for reference only.

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.