BROWSER UPGRADE

We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.

THE ADVENTURE GENE

ARE YOU HARD-WIRED TO GO ABOVE AND BEYOND?

GET DIRECTIONS

WHAT IS THE ADVENTURE GENE?

If we have an overwhelming desire to explore, perhaps the reason lies in our DNA. There is a genetic variant, known as DRD4-7R, carried by roughly one in four of all humans.


It's more commonly known as the Adventure Gene. It makes people more curious, less restricted by boundaries. They will be more likely to take risks and may get a sudden urge to explore.

n/a

DO YOU HAVE THE ADVENTURE GENE?

GET DIRECTIONS

Not available for mobile

ADVENTURE. IT'S IN OUR DNA.

The Adventure Gene: Driver Alex Brown on an off road adventure.

THE DRIVER: ALEX BROWN

'I love my job and I have also driven into Africa and all over Europe on my own adventures. I think I have the adventure gene.'

The Adventure Gene: Director Gary Holder filming on location.

THE DIRECTOR: GARY HOLDER

'Being a director is always a challenge. You're stepping into the unknown every day. Filming on location is definitely an adventure.'

The Adventure Gene: Diver Elín Sigurðardóttir on a diving expedition.

THE DIVER: ELÍN SIGURÐARDÓTTIR

'It’s all about the attitude. Doing crazy things like diving or driving on impossible roads. Making memories for the rest of your life.'

The Adventure Gene: Pilot Jón ‘Spaði’ Kjartan BjöRnsson on a helicopter flight.

THE PILOT: JÓN ‘SPAÐI’ KJARTAN BJÖRNSSON

'I am so lucky, as I don’t like doing something everyday. I guess if you have that adventure gene, you will go a little bit further.'

n/a

NEW DISCOVERY SPORT

The most versatile compact SUV

GET DIRECTIONS