We've detected you're not using the most up-to-date version of your browser. By upgrading to the latest version of Internet Explorer you'll see and be able to use this site in the way we intended and your general internet browsing will be more secure as it will have been upgraded to take into account the latest security standards.



According to research, one in four of us has an Adventure Gene - a DRD4-7R dopamine-receptor variant on chromosome 11 - which drives us to enjoy extraordinary experiences and exciting careers.

Many 7Rs gravitate to high-stress, high-risk careers that satisfy their cravings: pilots, entrepreneurs. But those with safer jobs feel compelled to spend their leisure time scaling frozen waterfalls or base jumping.

It might seem reckless and selfish to their loved ones but as a species we owe them quite a favour. They’re the pioneers it’s now believed who have driven forward human boundaries both literally and figuratively – breaking new ground in the creative arts and technology or simply breaking new ground. DRD4-7R has been dubbed the Adventure Gene: the risk-taking curiosity it endows propelled our distant forefathers out of Africa then ever onwards. A 7R thinks outside the box, then kicks a hole in it and strides off into the unknown. Exploration is like some extreme bench-test of mankind’s defining talents: wanderlust harnessed to innovation, dexterity and resourcefulness.

Take the remarkable Ernest Shackleton, stranded thousands of miles from safety when the Antarctic ice crushed his ship in 1915. In a life-or-death showcase of the explorer’s full skillset, Shackleton rallied his exhausted colleagues into reinforcing their flimsy open lifeboat with whatever lay to hand – a driftwood deck was weather-proofed with seal blood. Incredibly, everyone made it home.

Thanks to the likes of Shackleton, in 50,000 years we’ve effectively conquered the entire surface of our planet. From that perspective, the explorers’ work here is done.

Mind you, we haven’t scratched the surface of exploration yet: outer space should keep them out of mischief for a while, and in the meantime, there are yawning gaps in our scientific knowledge that might soon be closed through their adventurous curiosity.

When Marvin Zuckerman, the professor who isolated the Adventure Gene, had his genome sequenced he found he was a 7R. Zuckerman had never thought of himself as an adventurer in the traditional sense, but now understood what had inspired and sustained his own journey into the unknown: the urge to explore our urge to explore.


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

Accessories/features shown may not be part of standard equipment. iPod is a registered trademark of Apple Inc., registered in the US and other countries. Meridian is a registered trademark of Meridian Audio Ltd. Please note not all features set out above are available as standard for all Land Rover models. Some features are available as a [cost option] only. Navigation maps are provided by MapmyIndia. In case of any inaccuracies, we request you to contact MapmyIndia directly at The usage and consequences arising out of such usage namely accidents, breach of any local laws or traffic rules, own or third party damages shall be solely to the account of the owner of the vehicle. Please also refer to the End User License Agreement – MapmyIndia at the end of Navigation handbook. Only available as retailer fit accessory. The Information and specification shown are not binding and are subject to change without prior notice. These are indicative specifications for reference only.

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.