Off-road driving enthusiasts in the Middle East have a new Land Rover Experience Centre with state of the art facilities to test and develop their on and off-road driving skills. Land Rover, the global leader in developing luxury all-terrain vehicles, today launched its first Land Rover Experience Centre in the region in collaboration with the Bahrain International Circuit (BIC).
Located in the heart of the Sakhir desert, this is the First Land Rover Experience Centre in the Middle East & North Africa Region. The off-road course covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, rocks, gravel roads and watercourses, while assessing the driving environment, maximising the capability and technology of the vehicles and most importantly developing driving skills in the world’s most capable luxury vehicles.
Customers and driving enthusiasts alike will have even more opportunity to experience Land Rover products, while also gaining access to our professional off-road driver training. With all our Land Rover Experience venues we aim to give the customer a special, unique experience. The experiences are tailored to fulfil guests’ expectations, and to ensure that they are given a dynamic, hands-on and above all memorable experience.
Jaguar Land Rover Managing Director, Middle East & North Africa