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ICE DRIVE

EXPERIENCE THE EXHILARATING THRILL OF ICE DRIVING FROM BEHIND THE WHEEL OF THE LATEST JAGUAR AND LAND ROVER VEHICLES.

THE ICE DRIVE CHALLENGE AWAITS

Taking place over specially prepared ice tracks, our expert instructors will take your driving skills to a whole new level, enabling you to put some of the world’s most capable vehicles through their paces.

ITINERARY​

  • DAY 1

    On arrival you will be transferred to the Hotel Silverhatten which offers stunning views over Lake Hornavan and the surrounding pines. Enjoy drinks and dinner with your fellow guests.​

  • DAY 2

    After breakfast and a briefing, you will head out onto the frozen lake for your first session. This is when the fun really starts as you learn how to maintain a constant skid angle.​

  • DAY 3

    A quick morning briefing and it's back out on the ice to face some new challenges. This will be followed by a tour of the secret winter testing facility.​

  • DAY 4

    After your morning briefing, it’s a final chance to see how far you’ve come and how much you’ve learned as you powerslide your way around the various handling circuits for one last time.​

  • DAY 1

    On arrival you will be transferred to the Hotel Silverhatten which offers stunning views over Lake Hornavan and the surrounding pines. Enjoy drinks and dinner with your fellow guests​

  • DAY 2

    After breakfast and a briefing, you will head out onto the frozen lake for your first session. This is when the fun really starts as you learn how to maintain a constant skid angle.​

  • DAY 3

    A quick morning briefing and it's back out on the ice to face some of the trickier tracks. This will be followed by a tour of the secret winter testing facility.​

MEET YOUR EXPERT TEAM​

Professional, dedicated and very experienced. Our expert instructors are dedicated to getting the best out of every vehicle, and every guest.​

MAKE THE MOST OF YOUR ADVENTURE​

HOT LAPS​

Driven by an expert instructor, experience the thrill of our most extreme performance Jaguars as you speed-drift and pirouette your way around our most demanding ice circuit.​

ARCTIC CIRCLE DRIVE​

Use your newly-acquired vehicle control skills as you explore the Arctic landscape. Memories of the light, the stillness and the vistas will stay with you forever.​

SNOW SAFARI​

Take the controls of a powerful snowmobile for an exhilarating journey through the​ landscapes of Arjeplog.

- Minimum 4-person activity ​
- Change of clothing and safety briefing provided ​

HUSKY TOUR​

Swap Jaguar Land Rover power for husky power and enjoy the thrilling sensation of controlling a dog-sled team as it races through the wilderness.

Autoplay Stop

INVITE A NON DRIVING COMPANION​

In addition to our thrilling Ice Drive experiences, we offer a plus one package that gives a non driving companion the chance to enjoy a choice of daily Arctic activities, meals and shared accommodation.​

For prices and availability, please refer to your chosen Ice Drive experience booking page​.

ICE ACADEMY GALLERY ​

Enjoy a preview of what you can expect at the Ice Academy.​

BOOK YOUR ICE DRIVE EXPERIENCE

  • ICE DRIVE+​

    Experience extreme winter driving at the Jaguar Land Rover Ice Academy on the edge of the Arctic Circle. An amazing 3 days of action‑packed driving on our frozen lake and snow tracks where you’ll learn the art of drifting and power sliding under full control. 4 nights hotel accommodation, minimum 3 days driving.​

  • ICE DRIVE​

    Experience extreme winter driving at the Jaguar Land Rover Ice Academy on the edge of the Arctic Circle. An amazing long weekend of action packed driving on our frozen lake and snow tracks where you’ll learn the art of drifting and power sliding under full control. 3 nights hotel accommodation, minimum 2 days driving.​

CONTACT US​

This programme is delivered in English. Our offices are open from 9am until 5.30pm GMT Monday to Friday, excluding bank holidays. ​
(local charges may apply)​

Telephone: +44 207 291 5253
Email: iceacademy@quintessentially.com

FREQUENTLY ASKED QUESTIONS

SELECT MODEL

FREQUENTLY ASKED QUESTIONS -

  • What measures have been put in place due to COVID-19?

    Please click the following link to view our approach to COVID-19. Please note that government guidelines are changing frequently and we are constantly monitoring the situation and responding to the requirements. Please check back on this link often during the lead up to your travel to the Jaguar Land Rover Ice Academy.
  • Who operates the Jaguar Land Rover Ice Academy?

    Quintessentially Travel operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover and an on-site team will be on hand should you need anything either before or during your time with us in Sweden.

    What language is the Jaguar Land Rover Ice Academy delivered in?

    The programme is delivered in English.

    Can I participate in the Ice Academy as a non-driver?

    Our programmes are tailored to delivering a unique driving experience. Nothing can compare to driving on the ice and therefore we recommend registering as a driver. However, we understand that some guests will want to accompany their partners without wanting to participate in the Ice Driving. An alternative programme will be offered although it is essential to note that it may not always be possible to schedule an entire day’s worth of activities. Should guests wish to watch their partners complete the ice drive, this can only be accommodated on a case-by-case basis due to venue capacities and cannot be guaranteed.

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, and in response to COVID-19 we have reduced our group size to a maximum of 20 guests (two per vehicle). Each group of 20 will be split into 2 groups of 10 and each group of 10 (5 vehicles) will enjoy their experience at different times of the day to avoid large groups together at one time.

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy, respiratory conditions or heart problems.

    What other activities are available?

    There are optional Hot Lap Upgrades, Arctic Circle Drive, Husky Rides, Snowmobile tours (for an extra charge), which can be pre-booked when booking your place on the Jaguar Land Rover Ice Academy. For more information about these and any other activities on offer, please contact our operating partner Quintessentially Travel:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.
  • When do the bookings close?

    Rotations will be closed 30 days prior to rotation start date.

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Should you have any queries around this please contact our operating partner Quintessentially Travel:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    What is included in the price of the Jaguar Land Rover Ice Academy?

    General inclusions are as follows:
    • All driving activities
    • Hotel accommodation (with a double bed)
    • Breakfast, lunch & dinner
    • Drinks with meals
    • Airport transfers to/from Arvidsjaur Airport.

    • Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

    What isn’t included in the price of the driving experience?

    • Flights, meals and drinks that are not specified in the programme
    • Optional activities (for example; Hot Lap Upgrades, Arctic Circle Drive, Husky Rides and Snowmobile tours)
    • Visa fees (if applicable)
    • Travel insurances
    • Any pre or post-trip arrangements that deviate from the itinerary.
  • Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programmes previous Ice Driving or low-mu experience is strongly advised.

    What vehicles will I be driving?

    • Ice Drive:
    • Jaguar F-TYPE R, Jaguar F-PACE, Range Rover Sport
    • Ice Drive+:
    • Jaguar F-TYPE R, Jaguar F-PACE, Range Rover Sport
    • Ice Drive Advanced:
    • Jaguar F-TYPE R, Jaguar F-PACE, Range Rover Sport. Including some sessions in; Jaguar F-TYPE SVR (20MY) Jaguar F-PACE SVR, Jaguar XE SV Project 8, Land Rover new Defender and a passenger hot lap in the Jaguar I-PACE eTrophy
    • Ice Drive Advanced +:
    • Jaguar F-TYPE R, Jaguar F-PACE, Range Rover Sport. Including some sessions in; Jaguar F-TYPE SVR (20MY) Jaguar F-PACE SVR, Jaguar XE SV Project 8, Land Rover new Defender and a passenger hot lap in the Jaguar I-PACE eTrophy


    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

    Are the vehicles manual or automatic?

    All vehicles on this programme are automatic.

    Are the vehicles left- or right-hand drive?

    The vehicles are a mix of left and right-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

    What is the minimum age for participation?

    Minimum participation age is 21 with 3 years full licence to fulfil the criteria for driving on the Ice Lake. Activities which include driving on the public road (E.g. Arctic Circle Drive add on) the participation age is 25 with 3 years full licence.

    What type of driver’s licence will I need?

    All drivers must hold a full and valid driving licence. You will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence.
    All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. All drivers must be over the age of 25, have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

    How many people are in each vehicle?

    On the Ice Drive and Ice Drive+ programmes there will be two guests sharing per vehicle. On the Advanced programmes there will be elements of 1:1 instruction with one of the Jaguar Land Rover Instructors. Please refer to our COVID-19 section if you are a solo traveller.
  • If I am travelling by myself will I have my own vehicle?

    No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout. Please refer to our COVID-19 section.

    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions in the destination.

    Which types of beds are available?

    We offer double beds in all rooms. Single or twin beds are not available.

    Do I require a visa?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly contact our operating partner Quintessentially Travel who will provide you with this:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    Which currency is used in Sweden?

    The local currency is Swedish Crowns (SEK).

    Whom can I contact if I require assistance with my flights or extending my journey?

    Quintessentially Travel, our operating partner, will gladly assist you with booking your flights and extending your journey. As a full service Travel Agency they’ll be more than happy to enhance your Ice Academy experience and take it above and beyond. They can be contacted as follows:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    Do I need special clothing?

    The temperatures at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:
    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeved / long legged)
    • A good insulated jacket
    • Woolly jumper or fleece jacket
    • Some additional light-weight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)
    • Sunglasses


    Should guests book any additional activities (including, but not limited to snowmobiling and dog sledding), protective clothing is included. Please check with the Quintessentially Travel Team upon booking for full information.

    What is the dress code for evenings?

    Evening dress code is casual.

    What happens if the weather is not ideal for ice driving?

    Should the weather lead to a closure of the ice lake for safety reasons, an alternative programme will be offered.

    Am I allowed to bring a camera or video camera?

    Yes of course, but please note the Jaguar Land Rover Ice Academy takes place at Jaguar Land Rover’s secret cold climate testing facility, so some photography restrictions will apply. Drones are not permitted.

ICE DRIVE ADVANCED ​

Also offered as a 3 day weekend experience or 4 day mid week experience, this programme is aimed more at returning guests or those with previous ice driving experience. Push a range of Land Rover and Jaguar vehicles on technical challenges and make the most of some one on one tuition on the tracks.​

Important note

The images shown here are for illustration purposes only and should there be any ambiguity regarding the programme, the written itinerary will be taken as the more accurate interpretation of the trip. We reserve the right to alter the travel route and/or replace the tour operator with similar alternatives.